How Intrapreneurs Are Building an Enterprise Content Framework at NetApp
One company, dozens of websites, a variety of information systems, different understanding of what good content means, different VPs, and 150 countries to please…
In this case study, attendees will get a peek behind the curtain to see how NetApp has organized itself to align previously siloed writers, systems, and globalization professionals with a content strategy designed to transform how customers consume content. Attendees will learn how metrics, taxonomies, localization, authoring, automation, search engines, branding, modularity and a bunch of intrapreneurs are getting organized to rock this.
If they are doing it, so can you…attend this session to learn how.
Meet the Presenter
Anna Schlegel is Senior Director of Information Engineering and Globalization at NetApp. Much of her time is spent focusing on the right content reaches the right people, when, where, and how they need it, in the language they prefer: Their own.
Anna is the author of Truly Global, The Theory and Practice of Bringing Your Company to International Markets (2016, FriesenPress). She’s also the co-founder of Women in Localization and the Chair of Women in Technology at NetApp. She is the recipient of the 2017 Women Worth Watching in STEM Award by the Diversity Journal.