Customer-centric Content and Info 4.0

Michael shares his perspective on how we are beginning to apply the principles of Info 4.0 to marketing content at IBM, including the use of ontologies and AI to drive content sharing and channel coordination across silos and formats, including dynamic web content and chatbots.

Meet the Presenter

Michael Priestley is a product owner and content technology strategist with experience working on marketing, training, documentation, and support projects.



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